Under Armour Footwear
Summer / Fall 2025
UA HALO Collection
Summer / Fall 2025
Design
Travis YoungElena Howland
Andrew Pierce
Art Direction
Jen Matic
Nathan GrundhauserSarah Seamonson
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Supported the launch of UA HALO, a collection that redefined Under Armour’s footwear design language and visual identity. Partnered across brand and product teams to translate the campaign’s focus on symmetry, balance, and performance into compelling digital storytelling and e-commerce experiences. Led digital asset design, image curation, and site placement to bring the brand’s next era of footwear expression to life on UA.com and across global channels.
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Supported the launch of UA HALO, a collection that redefined Under Armour’s footwear design language and visual identity. Partnered across brand and product teams to translate the campaign’s focus on symmetry, balance, and performance into compelling digital storytelling and e-commerce experiences. Led digital asset design, image curation, and site placement to bring the brand’s next era of footwear expression to life on UA.com and across global channels.
