Curry Brand x Under Armour
Winter ‘20
Curry Flow 8
Winter ‘20
Design
Travis YoungStory
Samantha SchlemmCreative Director
Alex Bardoff—
Led digital design for the Curry Flow 8 launch—the first sneaker to be launched under Curry Brand, and Under Armour’s most innovative basketball shoe to date. Partnered with internal teams and up-and-coming artists to craft a dynamic digital campaign introducing the groundbreaking UA Flow technology and its performance-first design. Directed the creation of digital assets, imagery, and seasonal colorway stories that brought the brand’s new era of innovation and storytelling to life across all digital channels.
