Curry Brand x Sour Patch Kids®
Summer / Fall ‘22
Art Direction & Design
Travis Young
Kirk Roush
—
Led digital design for the Curry Flow 10 campaign—launching with a bold Sour Patch Kids collaboration before evolving into story-led colorway drops inspired by Curry’s journey and on-court moments. Partnered with my Art Director to shape a cohesive digital experience that connected product storytelling with the personality of the athlete.
CURRY FLOW 10
Summer / Fall ‘22
Art Direction & Design
Travis YoungKirk Roush
—
Led digital design for the Curry Flow 10 campaign—launching with a bold Sour Patch Kids collaboration before evolving into story-led colorway drops inspired by Curry’s journey and on-court moments. Partnered with my Art Director to shape a cohesive digital experience that connected product storytelling with the personality of the athlete.
